Dominant logic

Because your organizations old ‘barnacles’ are killing tomorrow’s performance

We help business leaders map the web of assumptions and ways of working that shape how they understand their markets, their business models, and their organizations.  We then work with organizations to help them challenge the status quo, and unlock new business opportunities and ways of working.  We have worked with senior teams around the world to help them recognize the Dominant Logic of their businesses, and understand how the inconsistencies in their own work reinforce the wrong things. 

This work opens up new business models, innovations in the value chain, and other “sacred cows” that are typically very difficult for organizational leaders to access and understand.  We can help you understand your Dominant Logic, and where it is impeding your ability to compete.